Formatting Dialogue: A Quick And Dirty Guide
Posted August 15, 2012 by bubblecow & filed under Better Writing.

Formatting dialogue correctly can trip up even the most talented writer. From the outside it can appear that formatting dialogue is a black box of contradictory rules. In this article I want to dispel this myth and detail a set of easy-to-use guidelines that will allow you to grasp the basic building blocks of dialogue formatting.

The best way to explain the rules of formatting dialogue is to use an example.

In this article we will follow the steps that are required to format the following section of dialogue:

Hi have you seen my cat said Bob. No said Bill I have no idea where your cat is. If you see my cat will you let me know questioned Bob looking sad. Of course replied Bill with a tone of concern.
Formatting Dialogue: New Speaker, New Line
This is a pretty easy rule to apply. Each time a new speaker speaks you place the line of dialogue on a new line. This line should also be indented (assuming you are indenting new paragraphs). We can see how this applies to our example:

Hi have you seen my cat said Bob.
No said Bill I have no idea where your cat is.
If you see my cat will you let me know questioned Bob looking sad.
Of course replied Bill with a tone of concern.
Formatting Dialogue: Adding Speech Marks
Our next rule says that all speech should be placed in speech marks. These can be either single (‘) or double (“), it’s your choice. However, keep in mind that if you use, say single (‘), you need to be using the opposite, in this case double (“) when you are reporting speech inside speech. I also like to use the opposite when a writer places thoughts within a text.

‘Hi have you seen my cat’ said Bob.
‘No’ said Bill ‘I have no idea where your cat is.’
‘If you see my cat will you let me know’ questioned Bob looking sad.
‘Of course’ replied Bill with a tone of concern.
Formatting Dialogue: Punctuation
When writing dialogue you will often use ‘tags’. These are verbs that link the spoken words with the remainder of the sentence. Commonly used tags includes said, asked, replied and many more. Without going into the technical detail, to correctly punctuate spoken words and tags you must link them using a comma. If you use a full stop the sentences are broken and it no longer makes sense. If we look at the second line of our example we see:

‘No’ said Bill

This is a single sentence and therefore must end with a full stop, giving us:

‘No’ said Bill.

The tag in this sentence is ‘said’ and this must be connected to the speech. If you added a full stop at the end of the spoken words, it would separate the tag and become incorrect:

‘No.’ Said Bill. [WRONG]

Instead we must link the spoken word and the tag with a comma, this gives us:

‘No,’ said Bill. [CORRECT]

If we apply this to the full example we get:

‘Hi, have you seen my cat?’ said Bob.
‘No,’ said Bill. ‘I have no idea where your cat is.’
‘If you see my cat will you let me know?’ questioned Bob, looking sad.
‘Of course,’ replied Bill, with a tone of concern.
Please note that in the first and third lines we have used a ? instead of a , since it is a question.

And that’s about it… As I said this is a quick and dirty guide designed to get you out of most tight spots. If you are interested in really delving into the murky world of grammar and punctuation, I suggest you check out The Chicago Manual of Style.

Yes, both are acceptable as you say, if they are consistent...

Personally, I prefer proper quotation marks.