I like it. Good ad.
The most creative advert I've seen recently is in the US, it's a massive billboard which has a huge steak on it, and emits a bbq smell into the air, so drivers get a good whiff of black peppered steak as they drive past.
Personally I find it insulting. "Women have short attention spans?" BUZZZZ, Wrong!
I thought it meant that women get bored easily and we our men to evolve with out tastes.
How is that insulting? It's a humorous ad! In fact, the male is doing everything to gain her attention.
i think its pretty interesting... every time i see it i take a minute to watch it and it always make me smile...