1.) I use this because normal antiperspirants irritates my armpits. I'm always researching online and I came across articles about the negative side effects of the Aluminum content in antiperspirants. Here's an article: http://http://www.ehow.com/facts_5576498_antiperspirant-bad.html#page=5

2.) I've also researched toothpaste and found out some scary things about the fluoride content in it. I think what scares me the most is the studies done that link these ingredients with Alzheimer's, which already runs in my family, I'll do anything to try and keep myself from getting it. Here's an article on fluoride and why it might not be a good thing to use: http://mistyhorizon2003.hubpages.com/hub/Why-is-Fluoride-Bad-for-You