Good memories when seeing this sign, Rocco. I was a kid and lived in a shack in Caracas outskirts, back in 1959. Well, my mom -she passed away- later built brick walls which also collapsed by floods after heavy rain. But the point here is that English language was too strange in my case and I didn't even know if languages existed ever. I was surrounded by cans containing powder milk, but the text was in English: DAIRY QUEEN, plus the photo of a beautiful girl in a farm in her classical outfit. I now know the meaning of Dairy Queen in Spanish, ha, ha!!