I really don't view this as anything new here, publishers have always given priority to celebrity, whether in the writing world or not...which is why someone like Snookie from Jersey Shore can get a book deal, and probably a million dollar advance along with it, even though she may have never written anything other than her name previously...a few writers I know in groups I'm in seem to think this is something revelatory...I view it as business as usual...
JK Rowling's book ruse is a cautionary tale for unknown writers
http://www.guardian.co.uk/commentisfree/2013/jul/15/jk-rowling-publishing-industry-unknown-writers
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