I think it is fairly simple and straightforward in what the answer to your question is: Because people lie.' (There are plenty of fake profiles on all kinds of other sites even including FB) 'Because people want to act their fantasies. 'And because they CAN.
Now, keep in mind that there are actually some people who are NOT fakes, they do not choose to be, and may not feel the need to be (married or not, prudent or not, or hiding something or not), and still a person/profile may represent something that misleads and can be UNintentionally taken to mean something different than the fact. There are many forms of deceit that if given an opportunity people may take - just like real life. Some do this and some do not. A site that is primarily concerned with sex and sexual matters would seem a perfect place for a hodge-podge of variants - including the fakes and all manner of different people who MIGHT choose to 'play games.'. :/
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