No. Never played it and I don't know anyone who plays it either.
There's nothing as effective as marketing at children, who pester their parents into buying upgrades / the product in question. McDonalds have been exploiting this method for decades!
I've seen those funny dances. I've heard a load of footballers (the round ball kind) are playing that game too, hence the bizarre goal celebrations.
Don't give in! Tell your godchild to get a wheel and a stick like I used to have for entertainment when I was a child!