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Google's new logo - love it? hate it? not fussed?

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Google's new logo - love it? hate it? don't care?

Yes, the modern look suits their Co. direction.
No, it looks like a child drew it.
I really couldn't give a monkeys.
Results
naughtyannie
God Empress of Lush
How many hours of focus groups, brainstorming, out-of-the-box thinking, and other corporate twattery do you think that cost them? Hmmmm?

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nicola
Matriarch
A comparison to save you looking them up:
nicola
Matriarch
Quote by naughtyannie
How many hours of focus groups, brainstorming, out-of-the-box thinking, and other corporate twattery do you think that cost them? Hmmmm?


It wouldn't surprise me in the slightest, if the total cost of the redesign, and rollout, will end up, at least 8 figures.

There have been some amusing rebranding failures over the years, here are a few (I'm not saying this one will be!).
KatieElizabeth
English Rose
Quote by naughtyannie
How many hours of focus groups, brainstorming, out-of-the-box thinking, and other corporate twattery do you think that cost them? Hmmmm?


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Crapbag123
Active Ink Slinger
Love it. Beautifully simple.
Poppet
Cheeky Chick
I agree Annie.

I don't like it. I liked the first one better, however, I really don't care. It doesn't change my view on Google anymore or less than it did before.
SereneProdigy
Cryptic Vigilante
I do like it better myself.

As in, if I picture myself in a setting where this company was newly created and I had to choose the font that appeals me the most, the newest version would have my vote: it's much more 'yummy' and it fits the playful colors way better.

I especially believe that their new 'G' logo improved for the better. It's a lot more fresh/modern and I like how they use Google's trademark colors in it:
Shylass
Gingerbread Lover
Quote by nicola
Poll attached.

http://www.theverge.com/2015/9/1/9239769/new-google-logo-announced

A comparison to save you looking them up:







It looks like Comic Sans with squared-off edges. Daft. I actually thought about starting a thread when I saw it, and you beat me to it!

I like the new single "G" on its own, as I never thought the previous one was any good, or fit with their previous full "Google" brand word. But the new typeface is actually quite pathetic. Still, if it means they spend more time with their crayons, and less time trying to tell me what crap they think I ought to be interested in seeing, I say they can re-brand every day.
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Mysteria27
Prolific Writer
It looks fine either way. I don't think I would have noticed it.

Giggles,
xo
MarinaC
Active Ink Slinger
I think the old one has more personality. The new one is too uniform and just kinda there.
sprite
Her Royal Spriteness
SyFy still pisses me off.

You can’t truly call yourself peaceful unless you are capable of violence. If you’re not capable of violence, you’re not peaceful. You’re harmless.
Buz
The Linebacker
Google had a brand new typeface designed for their new logo, but it very closely resembles other typefonts already in use. I give it low marks for creativity and originality. It's very bland. Take away the colors and it looks like the logo for a department store.
nicola
Matriarch
Quote by sprite
SyFy still pisses me off.


lol. They'd be owned by NBC, and nothing to do with google.

Or were you talking about a rebranded logo of theirs?
overmykneenow
Active Ink Slinger
I can't see what was wrong with the original one
Warning: The opinions above are those of an anonymous individual on the internet. They are opinions, unless they're facts. They may be ill-informed, out of touch with reality or just plain stupid. They may contain traces of irony. If reading these opinions causes you to be become outraged or you start displaying the symptoms of outrage, stop reading them immediately. If symptoms persist, consult a psychiatrist.

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angieseroticpen
Story Verifier
I never even noticed it and only found out about it when I watched Sky News!

If I was their FD I would be having some serious conversations with their marketing team!
“When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.”
honeydipped
The Bee's Knees
it doesn't really matter to me, but i must admit that i'm fond of the style of the old font.

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sprite
Her Royal Spriteness
Quote by nicola


lol. They'd be owned by NBC, and nothing to do with google.

Or were you talking about a rebranded logo of theirs?


the rebrand - it's sci fi, not syfy. it's just stoopid now. (not stupid).

You can’t truly call yourself peaceful unless you are capable of violence. If you’re not capable of violence, you’re not peaceful. You’re harmless.
SereneProdigy
Cryptic Vigilante
Okay, I feel like being argumentative here, haha...

First of all, the only reason that the old logo has any kind of 'personality' is because it's been around for so long. It's actually a pretty ugly/uninspired font that stuck since the very beginnings of Google and that they desperately tried to improve over the years:





That sort of 'Times New Roman' font is just so dated and completely unfitting in the scope of a modern digital environment. I mean, I've even been advised not to use dated fonts like Times New Roman or Courier News when making a resume: they're among the worst fonts you could possibly use to convey an up-to-date and professional image. And considering that the main task of a search-engine is to keep up with what's new and interesting, it's also one of the least appropriate fonts that Google could possibly use for their logo.

Seriously, you almost never see that kind of font anymore in digital environments (eg. websites, smart-phones, softwares, etc.). Just look at the font that Google use themselves to show their search results:






If you compare, the new logo is quite a lot more representative of what appears in their search-engine than the old one was:





Anyway that's just my opinion, but I actually think that the new logo does a much better job at representing what Google is: it's neutral/universal, it's current, it's a lot more digital-like, and the fun colors still add a nice easygoing vibe. The old font makes me think of an old-fashioned bookstore more than anything.

A lot of people are simply reluctant to change, I guess. Give it a month and the new logo will have the exact same status/personality that the old one currently has.
noll
"insensitive prick!" – Danielle Algo
Quote by SereneProdigy
That sort of 'Times New Roman' font is just so dated and completely unfitting in the scope of a modern digital environment. I mean, I've even been advised not to use dated fonts like Times New Roman or Courier News when making a resume: they're among the worst fonts you could possibly use to convey an up-to-date and professional image. And considering that the main task of a search-engine is to keep up with what's new and interesting, it's also one of the least appropriate fonts that Google could possibly use for their logo.


Not for body text perhaps, but for headers serif fonts still work, especially when contrasted with sans serif fonts in my opinion. BTW, in print serif fonts are still used a lot for body text.


Quote by SereneProdigy
Seriously, you almost never see that kind of font anymore in digital environments (eg. websites, smart-phones, softwares, etc.). Just look at the font that Google use themselves to show their search results:




I understand what you mean, and I'm not a big fan of most serif fonts myself, but a logo is just something completely different that search results. Different function, different rules. A true font fetishist might even point out that the fact that the fonts are closer related, but still quite different, make them look more out of tune than when there's much more contrast between them.


Quote by SereneProdigy


To me, at first sight, the blue seems a tiny bit to bright for a good balance. Other than that I don't really have an opinion about it. It doesn't make me happy, sad or mad. I kinda like the fact that they stick to the Lego reference though.


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simar
The Engineer
You know, when u look at the logo at the top of a tab when working in the browser, when all u can see a "G" appearing with all the multitude of colors, personally it felt like that tab was hosting a B-grade Indian, useless site with no sense of creativity. Honestly, I liked the previous one. But then again its just me.
NymphWriter
Unicorn Wrangler
Quote by nicola




Quote by SereneProdigy


While I could honestly care less as I still use them a lot... the new rainbow G makes me think they are celebrating Gay Pride. I think my main issue is they simplified the font so it was easier for stupid people to read.

Whatever. They make billions of dollars a year. Obviously someone had way too much time on their hands & money to waste.
angieseroticpen
Story Verifier
This font is much clearer.
“When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.”
crazydiamond
Clever Gem
Quote by overmykneenow
I can't see what was wrong with the original one



I can!
Guest
Lurker
I like the new one - I cannot - absolutely cannot - stand any font with serifs. UGH! Thats from the days of trying to make fonts attractive by adding thrills rather than letting the simplicity of the letters speak for themselves.
Guest
Lurker
No, I hate the colors. It needs a complete overhaul. As a person who can make graphic stuff such as wallpapers, they wasted their time and money.

I think the font is not for everyone.