"Now that everyone writes ebooks like grocery lists, we become faced with the all important issue of who will review these ebooks and make them famous on Amazon."
Yes, it does kind of seem like e-books are about as common as grocery lists these days, perhaps more common actually...but, if you happen to be one of those people who has an e-book out there on Amazon, and you're watching the cobwebs grow on it while you're trying to figure out a way to sell more than the two copies you've already sold...and those were to your mom and your aunt...
What do you do? Get it reviewed, of course...probably the best way to jump start book sales is with a good review...here is one link, this is the Crossroads Directory...
http://www.ebookcrossroads.com/book-reviewers.html
Here is another link for Review the Book...an appropriate title, I would guess...
http://reviewthebook.com/
And lastly, a directory of Twitter book reviewers...on GalleyCat...
http://www.mediabistro.com/galleycat/best-book-reviewers-on-twitter_b11136
There are other recommendations like find reviewers on Facebook and "friend" them...review other people's books on Amazon and subtly suggest they do the same for your book...join writing groups and organizations related to your genre...that last one is really a good idea, from what I'm told btw...
If you have a book out there...especially if you are one of the billions of people these days that has a self-published e-book, expect to spend a fair amount of time and effort promoting it...at least if you want to actually sell any...
Once again...Good Luck...
Marvelous idea.