Cindy was new to the small town, and had her first appointment at the local massage parlor. Max was the masseur, and he ran the “parlor” out of the back bedroom of his home. He was not licensed but did a good job, and his clients loved his massages. His clientele were mostly the wives and widows who lived nearby, and he'd been giving them massages for years. Two of the women Cindy met since moving to town had Max massage...

Cindy ran into the two ladies who had told her about Max, and thanked them for suggesting him. Then she asked if they had tried his special massage when they went, and they both said they did. She admitted to them that she too had tried it, and loved it, making an appointment for another one the next week. One of the ladies said she might hear about an “enhanced” massage, and if Max offered one, she should try it too. Cin...

Cindy arrived at Max's for her first weight-loss massage, though she wasn't there to lose any weight. The measurable goal she and Max agreed to was that she ride her bike thirty-five miles a week, which she would verify by texting Max a selfie of her with her bike, showing the odometer. She needed to reach 665 miles on the odometer, but she only got to 650. She knew she missed her goal for her first appointment, and she k...