Pretty clear there’s a lot of (at least attempted) catfishing going on here. Even though my story readership is probably 80% male, I regularly get unsolicited “Hi” messages from female-identified users I’ve not otherwise had contact with. The are almost always new to the site, claiming on their profile to be looking for love, showing off a handful of too-good-to-be-true sexy photos, and giving no evidence that the intend to ever read or write a story here. I ignore these messages, or block them upon a rare second offense, and since I do not look to Lush as a dating site, it never goes anywhere and I rarely have anything to report. But probably somebody is falling for it.
So far, despite the flood of AI images in general, I personally haven’t yet noticed a lot of obvious AI in people’s photos purporting to be of themselves - though it's obvious that many members have been doing that with non-AI images for a long time. IMO the AI image generators are mostly not quite good enough to fool me into thinking the image is of the member in question, but based on the “you are so hot” comments people make on what to me is pretty obvious AI fakery, I am disturbed by how many are fooled. We may not survive the incoming slop-tsunami if we don’t all grow bigger critical-thinking balls. The bar is about to get raised again with the character-permanence features being rolled out on some sites, which will allow you to generate multiple images of what appear to be the same person.
I understand that it’s caveat user, mostly, as far as the catfishing and other scams go. The advice in Jen’s link is good. I don’t know what else the site can do other than issue stern warnings to the community. This is the enshittified state of the world we live in.