Back to the topic, I tend to do my covers to reflect the mood and tone of my story. Given that people are visually oriented as well as intellectually stimulated, if my cover picture conveys the mood, tone, and setting decently, then they'll know, in an instant, if the story piques their interest. At least, I hope so. For example, my last three competition stories have vastly different moods, tones, and narrative voices: me in the first person going through an emotional time, a Hollywood-style rip-roaring adventure, and dark, abysmal noir.
Of course, I also sneak myself onto the occasional cover picture just to see if anyone notices (they don't)










